Topps

Topps is a renowned American collectibles company, founded in 1938 and headquartered in New York City. The company originally started as a chewing gum manufacturer but quickly gained fame for its sports trading cards, especially in baseball. Today, Topps is a global leader in collectibles, producing trading cards and memorabilia for sports like baseball, football, basketball, and soccer, as well as entertainment franchises such as Star Wars and WWE.

In 2021, Topps was acquired by Fanatics, a major sports merchandise company, further expanding its global reach and integrating its products into digital and physical retail platforms. Financially, the acquisition deal was reported to be worth approximately $500 million.

Topps is also at the forefront of the NFT (non-fungible token) space, introducing digital collectibles to modernize its product offerings and appeal to younger audiences. Through strategic partnerships with major leagues like MLB, NFL, NBA, and UEFA, Topps continues to cement its position as a key player in both sports and entertainment industries.

Explore how Topps amplifies its presence through strategic partnerships with various top football clubs, leagues and athletes, including UEFA Euro 2024, Jose Mourinho, Bundesliga, RB Leipzig, Borussia Dortmund. As a versatile sponsor, Topps harnesses both physical and digital assets to create a strong branding footprint across multiple teams each season.