Toyota

Toyota is one of the world’s largest automobile manufacturers, founded in 1937 by Kiichiro Toyoda. Headquartered in Toyota City, Japan, the company is a global leader in the automotive industry, known for its innovation and reliability. Toyota’s commitment to environmental sustainability has been evident in its pioneering work on hybrid technology, with the introduction of the Toyota Prius in 1997, the world’s first mass-produced hybrid car.

In the fiscal year 2023, Toyota reported a revenue of $279 billion, cementing its position as one of the most profitable car manufacturers globally. The company operates in over 170 countries and employs more than 360,000 people worldwide. Toyota’s notable business segments include automotive operations, financial services, and housing.

The brand has established itself as a global leader, forming significant sponsorship agreements with top football clubs and leagues, including Roma FC, Fiorentina FC, Valencia FC. On SponsorsGo, you can explore details of the company’s current sponsorship deals and past partnerships, which include front-of-shirt sponsorships, stadium branding, and digital activations. Toyota continues to leverage sports sponsorship as a tool to drive brand awareness and engage with global audiences, contributing to sustainability and innovation within the sector.

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