Trainline

Trainline: Europe’s Leading Digital Rail and Coach Travel Platform

Established in 1997 by the Virgin Group, Trainline has evolved into Europe’s foremost digital platform for rail and coach travel. Headquartered in London, UK, the company offers users the ability to search, book, and manage train and coach journeys across 45 countries, collaborating with over 270 transport operators. ​

Strategic Partnerships and Marketing Initiatives

Trainline has actively engaged in strategic partnerships to enhance its brand presence and promote sustainable travel. In July 2024, Trainline entered a two-season sponsorship agreement with Spanish football club Real Betis Balompié. The Trainline logo features on the back of the club’s jerseys, promoting sustainable rail travel to fans. ​

The company has partnered with industry leaders like PubMatic, Teads, DoubleVerify, and Brand Metrics to enhance its advertising capabilities, ensuring optimal performance and transparency in marketing efforts. ​

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