Unicaja Banco

Unicaja Company Overview

Unicaja Banco S.A. is a Spanish banking group founded in 1991 through the merger of several regional savings banks in Andalusia. Headquartered in Málaga, Spain, Unicaja has grown into one of the largest financial institutions in the country, offering a full range of retail, corporate, and digital banking services. Its operations are deeply rooted in southern Spain, but it has a national presence following its merger with Liberbank in 2021, which significantly expanded its footprint across the Iberian Peninsula.

Unicaja is publicly traded on the Madrid Stock Exchange under the ticker symbol UNI. In its latest financial report, Unicaja posted €1.57 billion in revenue and a net profit of €267 million in FY 2023, with total assets surpassing €113 billion. The bank continues to strengthen its position by investing in digital innovation and maintaining a strong focus on local economies and communities.

Unicaja in Sports Sponsorship and Marketing

Unicaja has a long-standing tradition of supporting Spanish sports, particularly through sponsorship of football and basketball clubs. The bank is notably recognized for its historic sponsorship of Unicaja Baloncesto, a top-tier basketball team competing in the Liga ACB and European competitions. In football, Unicaja has engaged in regional sponsorships with clubs such as Málaga CF and has supported grassroots and youth football initiatives across Andalusia.

Unicaja’s sponsorship strategy is rooted in community engagement, brand visibility, and corporate social responsibility. The bank activates its partnerships through stadium branding, matchday fan experiences, and educational financial programs tied to local clubs and federations. These efforts reinforce Unicaja’s commitment to sport as a channel for both social development and brand loyalty.

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