Visit Dubai

Visit Dubai: A Global Leader in Tourism and Sports Sponsorship

Visit Dubai, the official tourism marketing organization for Dubai, was founded in 1997 and is headquartered in Dubai, United Arab Emirates. As part of the Dubai Department of Tourism and Commerce Marketing (DTCM), Visit Dubai plays a key role in positioning Dubai as a leading global destination for leisure, business, and cultural tourism.

While specific financial statements are not always disclosed, Dubai’s tourism sector contributes significantly to the economy, with the UAE government investing heavily in infrastructure, innovation, and marketing to boost tourism. In recent years, tourism has been a key driver of Dubai’s GDP, with millions of visitors each year drawn to its iconic landmarks, luxury shopping, and world-class experiences.

In sports marketing, Visit Dubai has become an integral player, securing sponsorship and partnership deals with major global sporting events such as the Dubai Desert Classic, the Dubai World Cup, and Formula 1. Through these sponsorships, Visit Dubai has expanded its brand presence internationally, associating itself with high-profile events that align with the city’s luxurious and dynamic image.

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