Visit Malta

Visit Malta Company Overview

Visit Malta is the official tourism brand of the Malta Tourism Authority (MTA), which was established in 1999. Headquartered in Valletta, Malta, the MTA operates under the jurisdiction of the Ministry for Tourism and Public Cleanliness of the Government of Malta. Visit Malta is responsible for promoting the Maltese Islands – Malta, Gozo, and Comino — as a premier travel destination for leisure, sports, and business tourism.

As a publicly funded organization, Visit Malta’s financials are reported within the national budget framework. The MTA allocated over €35 million in tourism promotion and marketing expenditures in recent fiscal years, with a notable portion dedicated to high-impact international campaigns and sports sponsorships to enhance Malta’s global visibility.

Visit Malta in Sports Marketing and Sponsorship

In recent years, Visit Malta has strategically used sports sponsorship to position the country as a hub for international events, training camps, and fan-based tourism. Notably, Visit Malta became the Official Destination Partner of Manchester United in 2019 – a landmark multi-year deal that includes Old Trafford stadium branding, digital content activations, and exclusive travel packages for fans.

The tourism brand has also been involved with partnerships across Premier League, Serie A, and Esports organizations, leveraging sports platforms to reach millions of engaged fans across Europe and Asia. These initiatives align with Malta’s strategy to position itself not only as a historic island destination but also as a dynamic, year-round location for sports tourism and global events.

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