Visit Rwanda

Visit Rwanda is the official tourism promotion brand of the Rwanda Development Board, launched to enhance the country’s visibility as a premier travel destination. The brand was founded in 2018 as part of Rwanda’s broader strategy to boost tourism, one of its fastest-growing economic sectors. Headquartered in Kigali, Rwanda, Visit Rwanda plays a key role in the nation’s efforts to promote wildlife conservation, eco-tourism, and cultural heritage.

Financially, tourism is a significant contributor to Rwanda’s GDP, with the sector generating over $500 million annually as of recent reports. Visit Rwanda is best known for its high-profile sponsorship deals with global sports entities, including a front-of-shirt sponsorship with Arsenal FC, a sponsorship with Bayern Munich, and an official partnership with Paris Saint-Germain (PSG). These partnerships have helped drive Rwanda’s global brand recognition and showcase its attractions to millions of potential tourists worldwide.