Warrior

Warrior: A Sportswear and Equipment Brand with a Legacy in Performance Gear

Founded in 1992, Warrior Sports is an American sports equipment and apparel manufacturer headquartered in Warren, Michigan, USA. Initially specializing in lacrosse equipment, the company later expanded into hockey gear and briefly entered the football (soccer) market. Warrior is a subsidiary of New Balance, one of the leading global sportswear companies.

Key Financial and Business Insights

• As a part of New Balance, Warrior benefits from a strong financial backing, contributing to the company’s global expansion in multiple sports markets.
• The brand is known for innovative technology and high-performance gear, particularly in lacrosse and ice hockey, where it remains a market leader.
• While Warrior’s financials are not separately disclosed from New Balance’s overall revenue, its presence in niche sports markets has helped drive steady growth.

Notable Milestones and Sponsorships

• 2012–2015: Warrior made a significant move into football (soccer) sponsorship, signing Liverpool FC as its first major football kit deal, reportedly worth £25 million per season. However, in 2015, New Balance took over its football operations under its own branding.
• Hockey and Lacrosse Leadership: The brand remains a dominant player in NHL hockey equipment and professional lacrosse, sponsoring leagues and top athletes.
• Innovative Sports Gear: Warrior is recognized for developing advanced protective equipment, sticks, and apparel, leveraging cutting-edge materials and design.

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