Wow Hydrate

Wowhydrate Company Overview

Wowhydrate is a UK-based sports hydration brand founded in 2016, headquartered in London, United Kingdom. The company is known for its innovative push-cap technology, which keeps essential vitamins and electrolytes fresh until the moment of consumption. Wowhydrate offers a range of sugar-free protein and electrolyte waters, catering to both professional athletes and health-conscious consumers.

Wowhydrate is privately owned and operates under the umbrella of IP Active Ltd, a company specializing in the development and distribution of functional drinks and health products. While Wowhydrate’s standalone financial statements are not publicly available, the brand has demonstrated strong growth through expanding retail distribution across major UK supermarkets, including Tesco, Asda, and Sainsbury’s, as well as through partnerships in the sports and fitness industry.

Sports Marketing and Sponsorship Impact

Wowhydrate has made a name for itself through strategic partnerships in football, boxing, and rugby, aligning its brand with elite performance and athlete recovery. Notably, Wowhydrate has served as the Official Hydration Partner of West Ham United and Manchester United, and has collaborated with high-profile athletes such as Tyson Fury, who serves as a brand ambassador.

These sponsorships include locker room placements, LED perimeter advertising, and branded hydration stations at training facilities and stadiums. By integrating product exposure with matchday visibility and social media activations, Wowhydrate has positioned itself as a cutting-edge hydration brand at the intersection of sport, science, and innovation.

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