Yokohama Tire
Yokohama Tires Company Overview
Yokohama Tires, founded in 1917, is a leading global tire manufacturer headquartered in Tokyo, Japan. With over a century of experience, the company has become a prominent player in the automotive industry, known for producing high-performance tires for various vehicles, including passenger cars, trucks, and motorsports.
The company is publicly traded on the Tokyo Stock Exchange and is part of the global tire market’s elite players. Yokohama Tires is recognized for its commitment to innovation, sustainability, and performance, particularly in motorsports.
Sponsorships and Partnerships in Sports
In addition to its products, Yokohama has significantly invested in sports sponsorships, notably in football. The company has formed key sponsorship agreements with top-tier football clubs, including Chelsea FC. These partnerships include a range of marketing activations, from stadium branding and digital activations to on-field promotions, enhancing the global visibility of the Yokohama brand.
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2021/2022
Yokohama Tire - Chelsea
| Start date: | 2015 |
| End date: | 2022 |
| Status: | Global tyre partner |
| Leagues and Tournaments: | Premier League |