Contract details
Start date:
End date:
Status:
2022
2025
Official Regional Betting Partner of the club in the MENA
Leagues and Tournaments:
LOSC Lille and 1xBet Announce Regional Betting Partnership Covering MENA and Sub-Saharan Africa
On August 19, 2021, LOSC Lille officially announced a three-year regional partnership with 1xBet, a leading global online betting company based in Limassol, Cyprus. Under this agreement, 1xBet will serve as the Official regional betting partner of LOSC in the Middle East and North Africa (MENA) as well as in Sub-Saharan Africa from the 2022 to 2025 seasons. This collaboration allows both brands to increase their presence in these key regions through targeted visibility and engagement.
Targeted Partnership in Key Regions with Enhanced Digital Activations
As part of this partnership, 1xBet will benefit from extensive brand visibility in the MENA and Sub-Saharan Africa regions during LOSC’s home games. The brand will be featured prominently through an overlay LED system at the Stade Pierre Mauroy, which allows for regional-specific advertising that is only visible to viewers in the partnership’s target territories. This system ensures that 1XBET’s branding appears on LED displays for select LOSC matches each season, providing tailored advertising that aligns with regional viewership.
In addition to in-stadium visibility, the partnership includes digital activations before each LOSC match in the MENA and Sub-Saharan Africa regions. With the overlay LED technology, LOSC can adapt its digital advertising displays to match the interests and demographics of audiences in these specific territories.
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