Contract details
Start date:
End date:
Status:
2018
2019
Official betting partner for Africa
Leagues and Tournaments:
Tottenham Hotspur and 1xBet’s 2018-2019 Partnership in African Markets
On August 16, 2018, Tottenham Hotspur announced a new partnership with 1xBet, establishing the online betting company as the Official betting partner for Africa. This collaboration aimed to enhance 1xBet’s presence in English football and reach Tottenham’s extensive fan base across Africa.
To celebrate @1xbet_Eng becoming our Official African Betting Partner, they are giving you the chance to win a shirt signed by the squad!
— Tottenham Hotspur (@SpursOfficial) August 16, 2018
Enter now 👉 https://t.co/9KqfAjh1Nu pic.twitter.com/mWHv8w9cYl
Advertising and Digital Presence Across African Markets
Under the partnership, 1xBet secured in-stadium advertising rights, with its brand displayed on LED perimeter boards during Tottenham Hotspur home matches. In addition, 1xBet gained visibility through the club’s website and digital platforms targeted at the African audience. To engage fans further, 1xBet ran a promotional contest giving Tottenham supporters in Africa the chance to win a signed team shirt by predicting which player would score the team’s first home goal of the season.
Early Termination of the Partnership in 2019
On September 1, 2019, Tottenham Hotspur confirmed an early termination of the partnership with 1xBet. Originally intended to run through 2022, the agreement ended following issues raised about 1xBet’s operations, including the loss of its UK operating license.
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