Contract details
Start date:
End date:
Status:
2023
2024
Official Asian betting partner
Inventory:
Leagues and Tournaments:
Sleeve
Wolverhampton FC and 6686 Sport: A 2023-2024 Sleeve Sponsorship in Review
On August 14, 2023, Wolverhampton FC announced a significant partnership with 6686 Sport, a leading sports entertainment platform in Asia. This sponsorship established 6686 Sport as the club’s official sleeve partner and official Asian betting partner for the 2023/24 Premier League season. With this agreement, 6686 Sport gained valuable brand visibility on the sleeves of Wolves’ first team and across both home and away kits in pre-season friendlies.
" 6686 SPORT – Wolverhampton Wanderers FC"
— 6686 Sport (@6686_Channel) December 23, 2023
Join us in celebrating the authenticity of our platform, where legality and refinement merge seamlessly, offering a sophisticated space for enthusiasts to revel in the joy of sports.
visit us :https://t.co/T95LC7kY0V pic.twitter.com/hSzjATo8TN
As the club’s official Asian betting partner, 6686 Sport connected with Wolves’ extensive fanbase in Asia, utilizing this opportunity to grow its brand awareness. In addition to sleeve branding, 6686 Sport appeared prominently on the double-row LED boards at Molineux Stadium, targeted specifically at the Asian market to enhance engagement among international viewers.
Content Creation and Engagement Initiatives
Throughout the 2023/24 season, 6686 Sport collaborated with Wolverhampton FC to produce unique content aimed at fans worldwide. This included exclusive player content and interactive campaigns that were shared through 6686 Sport’s channels, including its YouTube platform, where the company featured Wolverhampton as an official partner. These activations allowed the brand to deepen its connection with fans and provided Wolverhampton with a larger digital reach across Asia.
Conclusion of the Partnership After the 2023/24 Season
The sponsorship agreement between Wolverhampton FC and 6686 Sport concluded at the end of the 2023/24 season. This collaboration provided mutual benefits by expanding Wolverhampton’s brand reach in Asia and enabling 6686 Sport to establish a presence within the English Premier League.
Background on 6686 Sport
6686 Sport was an online sports entertainment and betting platform, offering betting options on football, basketball, tennis, and more. Although the company positioned itself as a global brand with a UK-facing website, recent developments indicate that it has ceased operations.
As stated on the official 6686 Sport website, the platform was permanently closed in June 2024. New registrations were disabled as of midnight on June 10, 2024, and all existing players were notified by email regarding account closures and the settlement of open bets. Outstanding balances were returned to players’ original deposit methods, with additional efforts made to contact those who required alternate arrangements for fund withdrawal. The company also confirmed that personal data will be deleted according to TGP Europe’s Privacy Policy and the Data Protection Act 2018 (DPA 2018).
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