Manchester City and 8Xbet: A Strategic Partnership in Asia

On July 4, 2022, Manchester City announced a regional partnership with 8хbet, establishing the online sports betting platform as the club’s Official Betting Partner in Asia. This collaboration was designed to enhance fan engagement across the region, leveraging Manchester City’s vast following and 8Xbet’s growing presence in the online gambling industry.

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Key Features of the Partnership

The agreement included several elements designed to strengthen the collaboration between Manchester City and 8хbet:

• Digital Integration: 8хbet gained exposure through the club’s Cityzens platform, which connects millions of fans worldwide.
• Stadium Branding: The brand was prominently featured on LED advertising boards at Manchester City’s Etihad Stadium, ensuring visibility during matches.
• Exclusive Content: As part of the partnership, Manchester City and 8хbet collaborated on unique content pieces tailored to engage fans in Asia. These initiatives showcased the shared values of innovation and excellence between the two entities.

Conclusion of the Partnership

The partnership officially concluded at the end of the 2023/2024 season, marking two seasons of successful collaboration.

About 8Xbet

Founded in 2018, 8Xbet is an international online sports bookmaker licensed and regulated in Curaçao.

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