Contract details
Start date:
End date:
Status:
2016
2019
Official style partner
Leagues and Tournaments:
Diesel and AC Milan: A Partnership in Style
In October 2016, Diesel, the renowned Italian lifestyle brand, entered into a significant partnership with AC Milan, becoming the club’s official style partner.
When two Italian icons meet. Diesel is now the style partner of AC Milan football club. #WeAreACMilan https://t.co/xsonklaMUP pic.twitter.com/MsssP55UJr
— Diesel (@DIESEL) October 1, 2016
Key Details of the Partnership
The agreement, which spanned three years, positioned Diesel as the exclusive provider of off-field attire for the AC Milan team. This partnership included designing and supplying formal and casual outfits for players and staff, symbolizing a seamless blend of fashion-forward style with the legacy of one of Italy’s most iconic football clubs.
A Fusion of Fashion and Sports
The collaboration was seen as an innovative approach to connecting sports with lifestyle branding. Diesel brought its signature rebellious and edgy aesthetic to AC Milan’s wardrobe, allowing players to represent the club with sophistication off the pitch. This partnership also reinforced Diesel’s presence in the global sports industry, leveraging AC Milan’s extensive fan base and international recognition.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: