Contract details
Start date:
End date:
2004
2013
Contact price:
Leagues and Tournaments:
Official supplier of formalwear $
Dolce & Gabbana and AC Milan: A stylish collaboration
Since 2004, the renowned Italian fashion brand Dolce & Gabbana (D&G) has been designing off-field uniforms for AC Milan, one of the most iconic football clubs in Europe. This partnership has not only highlighted the intersection between fashion and sports but has also enhanced the brand images of both entities. The contract was renewed several times, extending until the end of the 2012-2013 season, during which D&G maintained its status as the official supplier of formalwear for AC Milan.
Marketing activations and campaigns
In May 2011, Dolce & Gabbana and AC Milan launched a photo album project titled “Milan Fashion Soccer Players.” This unique collaboration celebrated AC Milan’s Scudetto victory. The album, shot by young photographer Marco Falcetta, showcased each player in stylish formal wear, revealing their personalities and moods off the field rather than focusing on their football skills.
This activation was a perfect example of how both brands synergized their identities—Milan’s elite football status with D&G’s elegant, Italian fashion style. The campaign allowed fans to connect with their favorite players in a more personal way, reinforcing the club’s image of class and sophistication.
A lasting impact
The partnership between Dolce & Gabbana and AC Milan set a new standard for how sports teams collaborate with fashion brands. The attention to detail in the players’ formalwear and the unique marketing activations helped both brands reinforce their positions as trendsetters in their respective fields.
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