Contract details
Start date:
End date:
Status:
2020
2022
Official style partner
Leagues and Tournaments:
AC Milan and Harmont & Blaine: A Stylish Partnership in Football
In September 2020, AC Milan announced a partnership with Harmont & Blaine, appointing the Italian apparel brand as the Official Style Partner for the men’s and women’s first teams, as well as the technical staff. This agreement marked the beginning of a two-season collaboration that combined style and sport.
The partnership provided formalwear and travel uniforms for the teams, emphasizing modern design, high-performance materials, and comfort.
Harmont & Blaine becomes our Official Style Partner for the next 2 seasons 👉🏻 https://t.co/7xAYoBaeUO
— AC Milan (@acmilan) September 15, 2020
Harmont & Blaine è il nuovo Official Style Partner di AC Milan: il bassotto diventa rossonero 👉🏻 https://t.co/b5GGnForFc#SempreMilan pic.twitter.com/diLE9ARgEx
Creative Projects and Capsule Collections
The collaboration extended beyond uniforms into creative marketing initiatives, including:
- Uniforms for Matchdays and Travel: Designed to balance elegance and functionality, the uniforms featured standout pieces like jersey blazers, jogger-cut trousers, and poplin shirts paired with silk ties. For casual occasions, items such as polo shirts, t-shirts, and gilets were included.
- Capsule Collection for Fans: In November 2021, Harmont & Blaine unveiled a capsule collection inspired by AC Milan’s official attire. The collection included items like wool pullovers, polo shirts, lightweight t-shirts, and puffer jackets, available in AC Milan’s iconic colors.
Harmont & Blaine launches the new #ACMilan capsule collection through an exclusive fundraising online auction in favour of #FondazioneMilan 👉 https://t.co/KI1sw84QBe#SempreMilan pic.twitter.com/xu4Jy3e9jh
— AC Milan (@acmilan) December 15, 2020
Charitable Initiatives
The capsule collection was auctioned on Charity Stars, with proceeds donated to Fondazione Milan, the club’s charitable foundation. Each lot included exclusive AC Milan experiences, such as tickets to matches and autographed merchandise, reinforcing the partnership’s community-oriented approach.
Availability and Legacy
The Harmont & Blaine capsule collection was sold in selected boutiques across Italy, including Casa Milan and the Milan Store, as well as online.
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