Contract details
Start date:
End date:
Status:
2019
2022
Official global cyber backup and storage partner
Leagues and Tournaments:
Liverpool FC and Acronis: Cyber Protection and Data Security in Modern Football
On December 19, 2019, Liverpool FC announced a multi-year partnership with Acronis, a global leader in cyber protection and cloud storage solutions. The agreement positioned Acronis as the club’s official global cyber backup and storage partner, providing advanced data security, backup, and cloud solutions to support Liverpool’s increasing digital infrastructure.
The strength of a team is defined by the sum of its parts. When we come together, we can achieve greatness 💪#PowerOfOne | @Acronis pic.twitter.com/dEiRiLTojD
— Liverpool FC (@LFC) December 23, 2021
The deal aimed to enhance data management, ensuring secure, efficient, and easily accessible storage for both team-related data and business operations. Given the club’s reliance on large volumes of digital information, including player performance analytics, scouting reports, and operational data, Acronis’ cloud-based technology provided a secure and streamlined solution.
The Role of Acronis in Liverpool’s Digital Strategy
With football clubs handling vast amounts of sensitive information, from match statistics to financial transactions, cyber protection has become an essential part of modern sports operations.
Acronis provided Liverpool FC with a multi-layered security approach, ensuring that the club’s data, applications, and systems remained protected against cyber threats, unauthorized access, and potential data loss.
The core of Acronis’ cybersecurity solutions is based on the Five Vectors of Cyber Protection (SAPAS):
- Safety – Ensuring data remains intact and recoverable.
- Accessibility – Allowing authorized users to retrieve data anytime, anywhere.
- Privacy – Securing confidential information from unauthorized access.
- Authenticity – Guaranteeing data integrity.
- Security – Protecting against cyber threats.
Through this partnership, Liverpool FC leveraged Acronis’ expertise to optimize data storage, improve workflow efficiency, and enhance collaboration across different departments.
Acronis’ Role During the COVID-19 Pandemic
In March 2021, the importance of Acronis’ cybersecurity solutions was highlighted when Liverpool FC, like many organizations worldwide, was forced to adapt to remote working conditions due to the COVID-19 pandemic.
Acronis’ Snap Deploy technology played a crucial role in enabling Liverpool’s IT team to set up remote work solutions for staff. This secure, cloud-based deployment allowed the club’s employees to access business applications and data from home, ensuring continuity in operations while maintaining cybersecurity standards.
“Protect Your Edge” Campaign: Educating Fans on Cybersecurity
As part of its marketing initiatives, Acronis launched the “Protect Your Edge” campaign, featuring Liverpool FC legend Phil Thompson.
The campaign aimed to raise awareness about data security among football fans, encouraging them to protect their personal information with the same advanced cyber protection technology used by Liverpool FC.
By aligning with high-performance sports organizations, Acronis sought to increase its global brand recognition while promoting the importance of cybersecurity in both professional and personal digital environments.
End of the Partnership
The sponsorship contract between Liverpool FC and Acronis ended following the 2021/2022 season.
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