On June 15, 2023, the King Abdullah Financial District Development & Management Company (KAFD DMC) announced its platinum sponsorship with Al Nassr FC Riyadh, extending over the next three years. This partnership will feature the KAFD brand prominently on the front of Al Nassr’s main team jerseys.

The sponsorship agreement provides KAFD with enhanced opportunities for fan engagement and stakeholder interaction across a variety of platforms. The KAFD brand will be visible on Al Nassr’s digital media, at the stadium, on team merchandise, and through promotional materials, ensuring broad exposure and brand recognition. Moreover, KAFD is set to host exclusive events at the club’s stadium, creating unique experiences for clients, partners, and employees.

This sponsorship comes at a time when Saudi football is experiencing unprecedented growth in popularity, with the Saudi Premier League now broadcasted across 48 platforms and television broadcasters in over 170 countries. Over the past year, attendance at Al Nassr matches has doubled, highlighting the club’s rising prominence. As a platinum sponsor, KAFD aims to leverage this platform to enhance its influence and affirm its status as a pivotal business and lifestyle hub in Riyadh. Situated in the heart of the capital, just 22 kilometers from the airport, KAFD covers 1.6 million square meters featuring modern office spaces, world-class arenas, and luxury residences, all designed to revolutionize urban living. Managed by KAFD DMC, it stands as the world’s largest multifunctional financial district, adhering to LEED standards, and plays a crucial role in driving the economic ambitions of Riyadh.