Tottenham Hotspur Partners with Ant International in Global Digital Payment Deal

Tottenham Hotspur has signed a three-year global partnership with Ant International, a leader in digital payment and financial technology. The collaboration makes Ant International the Official Global Payment Solutions and Digital Wallet Partner of the Club, while its brand Alipay+ becomes the first-ever Official Training Wear Sleeve Partner for both the men’s and women’s squads.

Enhancing Payment Experiences with Alipay+ and Antom

Through its brands Alipay+ and Antom, Ant International will help deliver frictionless digital payment services at Tottenham Hotspur Stadium and across the club’s online channels. Fans from the Asia-Pacific region will be able to use payment methods familiar to them, enhancing convenience for international supporters.

Driving Growth Across the Asia-Pacific Region

The partnership aims to grow Spurs’ presence in Asia-Pacific (APAC), leveraging Ant International’s vast digital ecosystem and payment platforms like Alipay. By integrating popular mobile wallets and payment systems, the Club plans to build stronger connections with fans across Asia.

Ant International will also activate joint campaigns and digital fan engagement programs tailored for the APAC audience, building on its past sponsorships of UEFA Euro 2020 and UEFA Euro 2024.

Leadership Perspectives on the Collaboration

Yang Peng, CEO of Ant International, commented:

“Football unites people across cultures, and this partnership reflects our mission of using tech innovation to offer inclusive financial services. We’re proud to team up with a Club like Tottenham Hotspur that shares our vision for digital transformation and global fan engagement.”

Daniel Levy, Chairman of Tottenham Hotspur, added:

“We are aligned with Ant International in using digital tools to bring fans closer to the Club. Their experience from UEFA tournament partnerships makes them a strong ally as we deepen engagement across the APAC region and improve digital experiences both at the stadium and online.”

About Ant International

Ant International operates a global network of digital payment services, including Alipay+, Antom, and WorldFirst. The group connects over 1.6 billion consumers worldwide and has played an important role in modernizing cross-border payment solutions. It is recognized for its innovation in financial inclusion, e-commerce integration, and sports sponsorship activations.

Stay updated with the latest sponsorship news. Follow SponsorsGo on social media:

• X
• Facebook
• Telegram