Arsenal and Betsson: Betting Partnership Overview

On August 19, 2011, Betsson Business Solutions signed a three-year B2B contract with Arsenal Football Club. This agreement marked Betsson as Arsenal’s Official Betting Partner, introducing the branded platform “GunnersGaming by Betsson” for online and in-stadium betting services. The contract aimed to enhance fan engagement by offering a complete gaming solution tailored to Arsenal’s global fanbase.

Key Features of the Betsson-Arsenal Collaboration

Exclusive Gaming Platform

Betsson operated a fully customized gaming platform for Arsenal fans, which included services like Casino, Poker, Sportsbook, and other games. This solution featured Arsenal branding and exclusive club-specific prizes, providing a unique experience for fans.

Global Fan Engagement

With Arsenal’s massive global following, including nearly 200,000 paid members during the previous season, the partnership capitalized on a highly engaged audience. The initiative targeted both online and in-stadium fans, offering tailored betting services under the GunnersGaming brand.

In-Stadium Integration

Arsenal fans attending matches could access exclusive betting opportunities through GunnersGaming. This initiative was designed to enhance the matchday experience while integrating modern digital betting solutions.

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