Atletico Madrid forms global partnership with Betway

On September 7, 2023, Atletico Madrid and Betway announced a two-year global partnership deal, excluding Spain and Asia. This agreement establishes Betway, owned by Super Group, as the official sports betting partner of the 11-time La Liga champions.

Betway branding at Wanda Metropolitano stadium

As part of this partnership, Betway’s branding will be prominently displayed on the LED advertising boards at the renowned Wanda Metropolitano Stadium during domestic games. This will provide significant exposure for the brand in international markets.

Exclusive content creation with Atletico Madrid players

Additionally, Betway will gain exclusive access to Atletico Madrid’s star players, enabling the production and delivery of exciting social and digital content for football fans. This collaboration promises to bring engaging and dynamic content to enhance the fan experience.