Atlético de Madrid partners with ComAve for e-commerce innovation

On May 6, 2024, Atlético de Madrid announced a new partnership with ComAve, a leading global e-commerce platform, beginning with the upcoming season. This partnership marks a significant step for Atlético de Madrid as it introduces innovative e-commerce solutions to its fanbase, enhancing the digital engagement through the club’s platforms.

ComAve to feature on Atlético’s kit

Starting next season, ComAve’s logo will appear on the shorts of Atlético de Madrid’s first team kits. This collaboration positions Atlético de Madrid as the first Spanish club to engage with ComAve, aiming to leverage the platform’s capabilities to offer new services and experiences to its supporters.

Expanding digital frontiers in football

This partnership is expected to pioneer new digital strategies within football, offering Atlético de Madrid fans enhanced ways to connect with the club. ComAve’s involvement promises to bring a blend of technological innovation and fan-centric initiatives, setting a new standard for club-fan interaction in the sports industry.

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