Audi and Inter Miami CF partnership

On July 11, 2024, Audi and Inter Miami CF announced a multi-year partnership, making Audi the official premium automotive partner of the Major League Soccer (MLS) team. This partnership comes at a pivotal time for Inter Miami CF, a club that has rapidly gained global attention since its 2020 debut in MLS. In just a few short years, Inter Miami has become a household name, notably winning its first-ever trophy—the 2023 Leagues Cup.

Audi’s strategic partnership with Inter Miami CF

As part of this landmark partnership, Audi seeks to strengthen its presence in the U.S. market by aligning with Inter Miami CF during a period of significant growth for soccer in North America. The timing is key, with MLS and Inter Miami growing exponentially in fanbase and commercial influence. Audi aims to engage with the club’s fans through various activations, such as test drive experiences, exclusive digital content, and stadium LED and in-game advertising.

Audi branded experiences for Inter Miami fans

In addition to in-stadium visibility, Audi has introduced a unique fan engagement feature. Owners of select MY 23/24 Audi vehicles can now customize their car’s MMI system with Inter Miami CF-themed display wallpapers. This curated digital content, available via the myAudi Marketplace, further strengthens the emotional connection between the automotive brand and Inter Miami supporters.

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