Tottenham Hotspur and Audi: A four-year partnership (2018-2022)

On 16 August 2018, Tottenham Hotspur officially announced its four-year partnership with Audi as the club’s official car partner.

Audi’s integration with Tottenham Hotspur

As part of the partnership, Audi’s famous four rings were prominently featured across Tottenham’s new stadium. This included LED advertising, big screens, and the interior TV network within the stadium. Additionally, Audi was visible across the club’s digital media channels, allowing the automotive brand to connect with millions of fans worldwide.

This collaboration was based on shared values, with Audi’s slogan “Vorsprung durch Technik” (advancement through technology) aligning well with Tottenham’s motto “Audere est Facere” (To dare is to do). Both brands emphasize innovation, progress, and a forward-thinking

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