Contract details
Start date:
End date:
Status:
2019
2029
Global sponsor
Leagues and Tournaments:
FC Barcelona and 1XBET Partnership: Sponsorship Deal from 2019 to 2029
On July 3, 2019, FC Barcelona and international online betting company 1xBet announced a significant sponsorship agreement, naming 1xBet as a Global partner of the club.
Strategic Sponsorship and Marketing Activations
As part of the initial five-year deal, FC Barcelona and 1xBet engaged in multiple promotional activities designed to increase brand exposure and fan engagement worldwide.
The agreement allowed 1xBet access to FC Barcelona’s player roster to create branded content and marketing campaigns, further enhancing the brand’s visibility among the Club’s extensive global fan base. This collaboration enabled FC Barcelona to strengthen its partnerships in diverse markets, while 1xBet gained strategic positioning within the world of top-tier European football.
Partnership Extension through 2029
On July 1, 2024, FC Barcelona and 1xBet announced a renewal of their partnership, extending the sponsorship agreement for an additional five seasons through June 2029. Under this renewed agreement, 1xBet continues as a Global partner and Official betting partner of FC Barcelona. This extended partnership reinforces 1xBet’s commitment to aligning with internationally recognized sports brands and reflects FC Barcelona’s dedication to forming stable, impactful partnerships that add value for both parties.
Expanded Brand Exposure and Engagement Opportunities
The extension also brings new activations, with 1xBet set to gain access not only to the Club’s male and female teams but also to Barça Legends, FC Barcelona’s alumni team. These assets will allow 1xBet to produce exclusive promotional content and engage with fans on a more personal level. Additionally, the brand will benefit from prominent visibility across FC Barcelona’s digital platforms, reaching fans worldwide.
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