Contract details
Start date:
End date:
Status:
2023
2024
Main partner
Inventory:
Leagues and Tournaments:
TP Vision and FC Barcelona: A Groundbreaking Partnership
In May 2023, TP Vision, a global leader in the consumer electronics sector, entered into a landmark partnership with FC Barcelona, marking the start of a long-term collaboration. TP Vision, the company responsible for the Philips TV, Philips Sound, and AOC Audio brands, became the official partner for TV, display, and audio products, further solidifying its position in the sports sponsorship world. This agreement also saw the company showcase its innovative Ambilight TV technology, enhancing the fan experience both in the stadium and at home.
Key Highlights of the Partnership
- Ambilight Technology on the Sleeve: As part of the deal, the Ambilight TV brand made its debut on the sleeve of FC Barcelona’s men’s first-team shirts during the 2022/23 season, starting with the final matches.
- Prominent Brand Placement: Ambilight TV is now prominently displayed in the iconic Spotify Camp Nou stadium and during FC Barcelona matches, ensuring massive visibility for the brand. Ambilight TV will also be part of the digital infrastructure at the newly revamped stadium.
- Exclusive Product Experience for Players: Key players from both the men’s and women’s football teams were invited to experience the Ambilight TV range firsthand, further increasing brand engagement through player ambassadorship.
A Vision for Innovation and Excellence
TP Vision and FC Barcelona share similar values, with both organizations committed to pushing the boundaries of their respective fields. FC Barcelona, known for its ethos of excellence, aims to provide fans with an immersive and extraordinary experience. TP Vision’s Ambilight TV technology enhances that experience, offering a dynamic and immersive viewing environment that extends beyond the screen.
Ambilight technology uses integrated LED strips on the back of the TV to create an ever-changing halo of light that matches the on-screen action. This technology creates the illusion of a larger image, improving the viewing experience, especially for sports like football.
Social Responsibility and Community Impact
In addition to product integration and branding, TP Vision has committed to supporting community initiatives through its social-impact platform, PV Cares. TP Vision and the FC Barcelona Foundation teamed up in 2024 to support various programs aimed at improving the lives of vulnerable children and young people. This partnership will see the donation of TVs, monitors, professional displays, and other products to assist in the foundation’s initiatives, including health and emotional wellbeing, education, and community action.
TP Vision: A Global Leader in Consumer Electronics
- Established: Founded in 2012, TP Vision is a global player in the consumer electronics industry, specializing in TVs, audio products, and professional displays.
- Headquarters: TP Vision is based in Amsterdam, Netherlands, and is a wholly-owned subsidiary of TPV Technology, a leading monitor and TV manufacturer.
- Product Range: TP Vision’s portfolio includes high-quality consumer audio and visual products marketed under the Philips and AOC brands. The company focuses on delivering superior entertainment experiences through its cutting-edge technologies.
- With operations in over 30 countries, TP Vision is recognized for its commitment to innovation and sustainability. The company aims to enhance the lives of consumers with its top-tier audiovisual technology while expanding its presence in various sectors, including sports and entertainment.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: