Contract details
Start date:
Status:
2024
Global partner in the sports supplement category
Leagues and Tournaments:
FC Barcelona and BioTechUSA Forge Global Partnership in Sports Supplements
On September 2, 2024, FC Barcelona announced a strategic partnership with BioTechUSA, a leading European sports supplement manufacturer. Under this agreement, BioTechUSA becomes the official Global Partner for the club in the Sports Supplement category, further enhancing the club’s commitment to athlete performance and wellness.
🤝 Sports supplement company BioTechUSA, new Global Partner of FC Barcelona
— FC Barcelona (@FCBarcelona) September 2, 2024
About BioTechUSA: A Leader in Health and Performance
Founded in Hungary, BioTechUSA has become one of Europe’s largest manufacturers and distributors of sports nutrition products. With a presence in over 100 countries, the company has spent the last 30 years developing a wide range of premium products aimed at helping individuals live healthier, more active lives. BioTechUSA has built a strong reputation by working closely with over 250 professional athletes and collaborating with more than 30 internationally recognized sports clubs to inspire millions of people to adopt healthier lifestyles.
A Focus on Quality and Innovation in Nutrition
This partnership will see BioTechUSA’s image associated with both FC Barcelona’s men’s and women’s first teams. As the athletes of FC Barcelona follow strict dietary guidelines to maximize performance, BioTechUSA is committed to providing the nutritional supplements required to support their rigorous training and competition demands.
The Global Reach of BioTechUSA
BioTechUSA operates in more than 100 countries, with a workforce of over 1,800 employees across five brands and 322 franchise stores. The company has built a robust network of 4,500 B2B partners, including more than 49 online shops.
Innovative Marketing Activations
Through this partnership, FC Barcelona and BioTechUSA will not only share their commitment to quality, but also collaborate on various marketing activations. These include exclusive events, digital content, and a series of educational programs designed to enhance fan engagement and raise awareness about nutrition’s role in athletic performance. Fans can expect to see personalized content on social media platforms, featuring players from both the men’s and women’s teams sharing their insights on fitness and nutrition with BioTechUSA products.
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