Contract details
Start date:
Status:
2020
Official partner
Leagues and Tournaments:
FC Barcelona Partners with Chiliz to Enhance Fan Engagement Through Blockchain Technology
In February 2020, FC Barcelona announced an innovative global partnership with Chiliz, a leader in blockchain-powered sports engagement. This alliance introduced Socios.com, a fan engagement and rewards platform, enabling Barcelona fans worldwide to interact with the club in groundbreaking ways. Through Barça Fan Tokens, supporters can now participate in key team decisions, gain exclusive rewards, and engage with the club through the world of blockchain technology.
Chiliz and FC Barcelona: A Digital Transformation
Socios.com is a platform that allows fans to purchase $BAR Fan Tokens, which serve as digital assets granting them voting rights on various club activities, including team decisions and exclusive content. As part of this multi-year partnership, FC Barcelona will leverage Chiliz’s blockchain technology to engage its global fanbase, empowering supporters to make their voices heard while rewarding them with unique experiences.
Strategic Investment and Web3 Expansion
A significant development in the partnership came when Chiliz invested $100 million into Barça Studios, FC Barcelona’s digital content and metaverse division. This investment, which includes acquiring a 24.5% stake in the studio, accelerates FC Barcelona’s Web3 and blockchain strategies. Barça Studios is responsible for developing NFTs, metaverse projects, and digital content creation, which will offer new digital products and revenue streams for the club. The partnership allows FC Barcelona to tap into Chiliz’s expertise in blockchain, providing fans with enhanced digital engagement and exclusive rewards in the evolving world of Web3.
The Impact of the $BAR Fan Token
Since launching the $BAR Fan Token, FC Barcelona has raised over $39 million, providing fans with access to exclusive content, merchandise, VIP tickets, and even experiences such as playing at Camp Nou. This token, part of the Socios.com ecosystem, allows fans to earn rewards through active engagement, building a global community where participation directly translates into benefits.
Expanding Fan Engagement Globally
Chiliz and Socios.com have proven to be transformative in the sports industry. Socios.com partners with more than 160 sports teams globally, including major clubs in La Liga, the NBA, NFL, and UFC, creating a vibrant, blockchain-enabled sports ecosystem. The partnership with FC Barcelona is a landmark agreement that sets the stage for future sports collaborations, marking the beginning of a new era of digital fan engagement.
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