Cupra and FC Barcelona: A Strategic Partnership Driving Innovation

Cupra, the performance car brand known for its innovative designs, entered a global alliance with FC Barcelona in 2019. This five-year partnership began with Cupra becoming the exclusive Automotive and Mobility Partner for the club, reflecting a shared vision to boost Barcelona’s global reputation. By 2024, this collaboration was extended, emphasizing the brand’s commitment to Barcelona’s entire sports ecosystem, including football, basketball, and futsal.

Expanding the Alliance: 2024 Renewal and Strategic Goals

In February 2024, Cupra and FC Barcelona renewed their global partnership, continuing their sponsorship until 2029. Cupra’s support extends beyond just football and is now integrated across all of FC Barcelona’s professional sports teams.

The renewed partnership comes at a time when both entities are at the peak of their success. Cupra has achieved record sales, delivering over 230,000 vehicles in 2023 alone, marking a significant 50% increase from the previous year. This growth solidifies Cupra’s position as one of Europe’s fastest-growing automotive brands, perfectly aligning with FC Barcelona’s global fan base and forward-thinking approach.

Partnership Goals: Innovation and Community Impact

Cupra and FC Barcelona share more than just values; they have a common goal: to inspire the next generation. As part of this long-term collaboration, Cupra will remain a Global Partner, with their logo prominently displayed on the right sleeve of FC Barcelona’s men’s and women’s football teams during high-profile international events, including Summer Tours and friendlies.

In addition to the visibility at major games, Cupra will help shape the future of mobility. Cupra and Barcelona will jointly develop electro-mobility and micro-mobility solutions, focusing on urban mobility projects around the Spotify Camp Nou stadium. These efforts include the use of Cupra’s advanced electric vehicle technologies to transform how cities, stadiums, and transport systems interact.

A Unique Brand Experience for Fans

The partnership goes beyond cars—it’s about creating unforgettable experiences for FC Barcelona’s global fanbase. Cupra’s exclusive involvement with Barça Academy and various other team-related initiatives brings the brand closer to millions of fans worldwide.

Cupra has also taken steps to bring fans and players closer. With innovative campaigns like the “125th Anniversary” special edition commercial and “Generation Talent” focus, the partnership emphasizes youth, talent, and innovation as key pillars of both brands.

Cupra’s Vehicle Innovation Showcases

One of the highlights of the Cupra–FC Barcelona collaboration is the Cupra DarkRebel, a concept car showcased at major events, such as the IAA 2023 and the Cupra Tavascan SUV launch. These events underscore Cupra’s vision for the future of electric mobility and the potential for innovation in both sports and automotive industries.

The integration of cutting-edge virtual reality (VR) and immersive driving experiences in collaboration with FC Barcelona also proves Cupra’s commitment to pushing the limits of what’s possible. Fans attending events can explore 3D models of upcoming Cupra vehicles like the Cupra Tavascan and Cupra Terramar, while engaging in interactive virtual events.

Strategic Focus on Sustainability and Mobility

Cupra’s electric cars, like the Cupra Tavascan, offer an environmentally sustainable alternative while ensuring high performance. The Cupra Terramar and Cupra Formentor are popular models among FC Barcelona players, who customize their cars to fit their preferences.

Cupra’s collaboration with FC Barcelona and their global strategy go hand in hand to build a future where sustainability and performance converge, revolutionizing the future of both football and transportation.

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