Contract details
Start date:
Status:
2024
Official mobile phones and smart phones partner
Leagues and Tournaments:
HMD Global Partners with FC Barcelona for Innovation and Sustainability
In a groundbreaking move, Human Mobile Devices (HMD) has become a Global Partner and Official Mobile Phones Partner of FC Barcelona, making waves in the mobile tech industry. This partnership, announced in August 2024, marks a significant step for HMD, as the company combines its vision of innovation, sustainability, and customer-focused solutions with one of the world’s most prestigious football clubs.
A Unique Mobile Experience with FC Barcelona
HMD, renowned for its human-first approach to technology, is transforming the mobile phone market with its focus on sustainability, easy-to-repair smartphones, and feature phones designed to promote digital wellbeing. The company, which has been in operation since 2016, continues to disrupt the tech industry by offering mobile devices that cater to consumers looking for more balance between the digital and real world.
As part of this multi-year agreement, HMD will gain association rights with FC Barcelona’s men’s and women’s football teams as well as the club’s other professional sports teams. The partnership allows HMD to produce exclusive content featuring Barcelona’s star athletes, provide digital brand exposure, and enjoy prominent placement during match days, amplifying its global presence through the club’s vast fanbase.
HMD’s Innovation in Digital Detox and Sustainability
Human Mobile Devices has quickly gained recognition for its innovative products. One of its flagship offerings is the repairable smartphone, a solution that allows users to extend the lifespan of their devices by making repairs simple and accessible at home. Additionally, HMD has been a pioneer in creating feature phones with no access to social media apps, addressing the growing concerns of digital overload and promoting healthier tech habits.
HMD’s commitment to sustainability has earned the company a Platinum Ecovadis rating—the highest achievable rating—placing it at the forefront of sustainable technology companies. This achievement marks HMD as the only mobile phone manufacturer to have received this top score for three consecutive years, further solidifying the brand’s dedication to environmental responsibility.
The Launch of HMD Barça 3210 and HMD Barça Fusion
In March 2025, HMD unveiled two exclusive mobile devices—HMD Barça 3210 and HMD Barça Fusion—designed to celebrate the partnership with FC Barcelona. The HMD Barça 3210 reimagines the classic Nokia 3210, a beloved mobile from the past, with a twist of Barça’s iconic blaugrana colors and the team crest on the back. The phone comes preloaded with special content, including exclusive wallpapers, a digital detox mode, and messages from top FC Barcelona players like Robert Lewandowski, Gavi, and Eric Garcia. The phone’s standout feature is its ability to promote digital detox, aligning with HMD’s vision of reducing screen time.
Passion. Tribute. Life.
— HMD (@HMDdevices) March 9, 2025
The HMD Barça Fusion is a phone built for the fans
Culers, this one’s for you!#MWC25 #HMDBarçaFusion #FCBarcelonaXHMD #BarçaxHMD @fcbarcelona
Coming this April 🤩🔜 https://t.co/OCE9nmAuZe pic.twitter.com/HLJnCs8vvD
Meanwhile, the HMD Barça Fusion is a high-tech smartphone, boasting an impressive 108MP dual camera and 50MP selfie camera. The device includes a unique FC Barcelona visual pack and features messages and audio clips from Barça players. The phone also comes with a repairable design, reflecting the brand’s sustainability values. With a “detox mode” that temporarily disables notifications, the HMD Fusion offers users the perfect balance between cutting-edge technology and responsible digital consumption.
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