Contract details
Start date:
End date:
Status:
2010
2013
Official nutrition sponsor
Leagues and Tournaments:
Herbalife and FC Barcelona Partnership Overview
On June 2, 2010, Herbalife Ltd. (NYSE: HLF) announced a three-year, multi-million-dollar sponsorship agreement with FC Barcelona, making the global nutrition company the Official Nutrition Sponsor of the club. Simultaneously, Lionel Messi, entered into a personal endorsement deal with Herbalife, extending the brand’s reach in the world of sports.
Details of the Agreement with FC Barcelona
The sponsorship deal included global association rights and promotional assets owned by FC Barcelona, allowing Herbalife to utilize the club’s global influence to promote its brand. Herbalife also secured a prominent presence in FC Barcelona’s pre-season friendly matches and international tours, offering significant visibility across global markets.
As the Official Nutrition Sponsor, Herbalife’s team of doctors and nutrition experts collaborated with FC Barcelona’s players to create tailored nutrition programs designed to support peak athletic performance.
Lionel Messi’s Personal Sponsorship Deal
As part of the broader collaboration, Herbalife also signed Lionel Messi for a three-year personal sponsorship agreement. Messi’s endorsement extended Herbalife’s promotional activities globally, linking his image with the company’s focus on nutrition and wellness.
Commitment to Social Causes
A notable aspect of the FC Barcelona sponsorship was Herbalife’s commitment to donating a percentage of the sponsorship fee to the FCB Foundation. This funding supported the club’s XICS Centres, which work to aid at-risk children worldwide.
In Messi’s case, the partnership also supported nutritional health and education initiatives through the Leo Messi Foundation. This collaboration with the Herbalife Family Foundation focused on improving the lives of underprivileged children through health and education programs.
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