FC Barcelona and Hewlett Packard Enterprise Announce Four-Year Partnership to Transform Espai Barça Experience

On June 11, 2024, FC Barcelona and Hewlett Packard Enterprise (HPE) sealed a groundbreaking partnership, naming HPE as the official Edge-to-Cloud Partner for the club’s Espai Barça project. This collaboration, lasting until June 30, 2028, aims to transform the spectator experience at Spotify Camp Nou by integrating cutting-edge technology throughout the stadium. HPE will equip the facilities with HPE Aruba Networking and HPE GreenLake Cloud, enabling real-time data analytics and integrated security solutions that will redefine how fans engage with the stadium.

The fan experience just got a whole lot better. 🏟 As the new official Edge-to-Cloud partner of @FCBarcelona for the next four seasons, HPE will revolutionize the fan experience by bringing personalized and tailor-made services to every individual. https://t.co/o5N05BtjB9

— HPE (@HPE) June 11, 2024

Technological Innovation for the Future of Sports and Entertainment

This partnership represents a new era in sports technology, with HPE’s market-leading edge connectivity and cloud technology setting a high standard for fan engagement. FC Barcelona’s Espai Barça is set to become a hub for sports and entertainment, offering personalized services tailored to fans. From immersive gamification features to virtual reality experiences, the deal will enhance every facet of the matchday experience, from the moment fans arrive to the final whistle.

Improved Performance Through Data Analytics

As part of this partnership, HPE will implement HPE GreenLake Private Cloud Enterprise, which includes HPE data center servers, storage solutions, and HPE Aruba Networking. These innovations will help optimize performance not just for the fans but for the teams themselves, enabling advanced analytics to enhance game strategies and performance. HPE’s integration will also ensure network security, providing a robust, AI-ready data center solution for Spotify Camp Nou, including zero trust security features and real-time visibility.

High-Speed, Secure Wireless Network for Fans

For more than 100,000 fans at Spotify Camp Nou, HPE will deploy a high-speed, secure wireless network, ensuring seamless connectivity. The network will be complemented by the future introduction of private 5G technology, which will provide enhanced support for critical applications, setting a new standard for fan engagement and satisfaction during live events.

Transforming Espai Barça into a Technological Icon

The Espai Barça project is a comprehensive redevelopment of FC Barcelona’s iconic facilities, including the famous Spotify Camp Nou. The partnership with HPE is pivotal in transforming this vision into reality. With HPE GreenLake Cloud driving modernization, Espai Barça will become a beacon of technological innovation in the sports world, ensuring that the stadium remains a leader in fan experience, security, and data management.

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