Contract details
Start date:
End date:
Status:
2024
2026
Front of shirt partner
Inventory:
Leagues and Tournaments:
Front of shirt
Leicester City announces new sponsorship with BC.Game
Following their triumphant return to the Premier League, Leicester City has unveiled a significant new front-of-shirt sponsorship deal. On July 5, 2024, it was announced that BC.Game, an online crypto gambling brand, will serve as their principal partner until May 2026.
A lucrative deal for Leicester City
This deal is noted as one of the most lucrative in the club’s history. The BC.Game logo will be featured prominently on the men’s first team shirts and adult replica kits.