Contract details
Start date:
End date:
Status:
2024
2027
Official global partner
Leagues and Tournaments:
Bet365 Partners with UEFA Champions League for 2024–27 Cycle
In August 2024, UEFA announced a historic partnership with bet365, naming the global online betting giant as the first-ever sports betting brand to sponsor the UEFA Champions League. This landmark three-year agreement marks a significant milestone in the integration of sports betting into elite European football competitions.
𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗡𝗲𝘄𝘀!
— bet365 (@bet365) August 29, 2024
bet365 are now an Official Global Partner of the UEFA Champions League. pic.twitter.com/OQcRUi96IM
Partnership Details: Bet365 and UEFA Champions League
The sponsorship, which will run from 2024 to 2027, offers bet365 extensive brand visibility across various UEFA Champions League platforms. These include:
- In-game perimeter LED boards, ensuring prominent exposure during live broadcasts.
- Media backdrops during interviews and press events.
- Digital promotion through UEFA Champions League channels.
To celebrate the collaboration, bet365 plans to host one of the largest ticket giveaways in the competition’s history, giving fans in selected regions a chance to attend UEFA Champions League matches in the upcoming season.
About Bet365: A Global Betting Leader
Founded in 2000 and headquartered in Stoke-on-Trent, England, bet365 has established itself as one of the world’s most influential online betting platforms, serving over 100 million customers globally.
Key Facts About Bet365:
- Innovation in Betting: Bet365 pioneered the ‘In-Play’ betting concept, revolutionizing real-time sports wagering.
- Massive Reach: The platform offers access to over 96 sports and 1,000,000 live-streamed events annually, catering to a diverse global audience.
- Multilingual Accessibility: With content in 22 languages tailored for specific regions, bet365 ensures a seamless experience for users across various cultural and linguistic backgrounds.
- Employee Base: The company employs 7,000 professionals worldwide, emphasizing excellence in technology and customer service.
- Responsible Gambling: Bet365 is dedicated to responsible gaming, offering tools to help customers manage their gambling activity effectively.
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