Kaizen Gaming secures official global sponsorship for UEFA competitions

On August 29, 2024, UEFA announced a significant development in its sponsorship arrangements. Kaizen Gaming, through its leading brand Betano, has been named the official global sponsor for both the UEFA Europa League and UEFA Conference League, starting from the 2024/25 season and extending until the 2026/27 season.

Strengthening ties with UEFA

This new sponsorship agreement was formalized in Monaco prior to the UEFA men’s club competition draws, signaling an extension of an already fruitful relationship. Previously, Betano made history as the first betting partner for UEFA Euro 2024. This partnership notably included the Kaizen Foundation collaborating with the UEFA Foundation for Children on the 10,000 Smiles project. This initiative successfully provided 10,000 children from underprivileged backgrounds and with disabilities the opportunity to experience live matches across ten different stadiums during the tournament.

Regional focus in sponsorship

In addition to its global presence, Kaizen Gaming will also have specific visibility in Greece and Cyprus through its Stoiximan brand, which operates in these countries. This dual approach not only enhances the visibility of Kaizen Gaming’s brands but also tailors their market presence to regional audiences.