Contract details
Start date:
End date:
Status:
2002
2003
Front-of-shirt partner
Inventory:
Leagues and Tournaments:
Front of shirt
The Historic Partnership Between Fulham FC and Betfair
The 2002–03 football season marked a turning point in English football sponsorship when Betfair, a prominent online betting platform, became the first gambling company to sponsor a Premier League team’s kit. The sponsorship agreement with Fulham FC set a precedent, paving the way for betting companies to establish themselves as major sponsors in football.
Fulham '02-03 home by Adidas
— Classic Football Shirts (@classicshirts) January 1, 2019
Did you know? Fulham were the first team to be sponsored by a betting company in the Premier League pic.twitter.com/lSJNVME428
Context of the Gambling Act 2005
The partnership occurred before the implementation of the Gambling Act 2005, which eventually permitted betting companies to advertise on television and radio. Fulham’s deal with Betfair thus symbolized an early integration of the betting industry into football sponsorship, laying the groundwork for future collaborations.
Stay updated with the latest sponsorship news. Follow SponsorsGo on social media: