BetMGM forms partnership with Wolverhampton Wanderers

On June 26, 2024, BetMGM announced a significant new partnership with Wolverhampton Wanderers, further solidifying its presence in European sports betting. This multi-year deal, in collaboration with the LeoVegas Group, designates BetMGM UK as the club’s official European betting partner for the upcoming two seasons.

We've partnered with @betmgmuk in a multi-year deal.

— Wolves (@Wolves) June 26, 2024

Enhanced brand visibility at Molineux Stadium

BetMGM will enhance its visibility through prominent placement on Molineux Stadium’s double row pitch-side LED advertising system, static branding sites, and media interview backdrops. Additionally, BetMGM branding will be visible around Compton Park, ensuring widespread exposure throughout the partnership.

LeoVegas Group, which has been associated with Wolverhampton Wanderers since the 2023/24 season, previously featured its LeoVegas brand on the front of Wolves’ training kits.