Betsson Becomes Official Main Partner of Inter Milan in Record Shirt Sponsorship Deal

July 1, 2024: Inter Milan announced a groundbreaking partnership with Betsson Sport, naming the global gambling and infotainment brand as the club’s Official Main Partner. Under the four-year agreement, Betsson Sport’s logo will prominently feature on the front of Inter Milan’s iconic jerseys, marking the biggest shirt sponsorship deal in the club’s history.

Beyond Sponsorship: Betsson Sport Club Initiative

The partnership is part of the Betsson Sport Club project, an initiative designed to promote and celebrate participating clubs through exclusive content and fan engagement activities. Inter Milan’s inclusion in this program allows Betsson to highlight the stories and achievements of the Nerazzurri players, fostering a deeper connection between fans and the sport.

Brand Presence Across Multiple Competitions

Betsson Sport’s branding will feature prominently across Inter’s games in the 2024/25 season, including:

• Serie A matches during their title defense.
• Domestic tournaments like the Coppa Italia and Italian Supercup.
• International competitions such as the UEFA Champions League and the FIFA Club World Cup in the USA (June-July 2025).

This multi-platform visibility ensures global exposure for Betsson Sport, leveraging Inter’s fan base and high-profile tournaments.

Engaging Fans Through Exclusive Activities

As part of the partnership, Betsson plans to create fan-centric campaigns and events, including collaborations with Inter players. These initiatives aim to enhance the matchday experience and deepen the connection between supporters and their favorite team.

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