Liverpool FC Partners with BetVictor as Training Kit Sponsor

On 1 July 2016, Liverpool FC announced a significant partnership with BetVictor, naming the bookmaker as its official training kit sponsor and global online betting partner. This two-year agreement aimed to enhance BetVictor’s international visibility while strengthening Liverpool’s commercial partnerships.

Key Details of the Partnership

Branding and Visibility

• Training Kit Sponsorship: BetVictor’s logo appeared prominently on Liverpool’s training kit, worn by players during practice sessions and official engagements.
• Digital and Pitchside Advertising: The partnership included pitchside LED displays and digital advertising campaigns, ensuring global brand exposure during Liverpool’s matches.

Strategic Goals

The collaboration aimed to capitalize on Liverpool FC’s extensive global fanbase to bolster BetVictor’s presence in over 160 countries, aligning with the bookmaker’s position as one of Europe’s leading online betting platforms.

About BetVictor

Founded in 1946, BetVictor is a well-established name in the online gambling industry, offering sports betting, casino games, and innovative gaming experiences. Operating in numerous markets, the company has consistently focused on delivering high-quality services to customers worldwide.

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