Chelsea FC Partners with Betway as Official European Betting Partner

Chelsea Football Club has entered into a partnership with Betway, a leading global betting brand owned by Super Group. This collaboration establishes Betway as Chelsea’s Official European Betting Partner, expanding the betting brand’s visibility and engagement across Europe.

The news is out – Betway is now the Official European Betting Partner of @ChelseaFC. From VIP pitch tours to player meets-and-greets and the chance to play at Stamford Bridge, we’ll give Blues fans loads of amazing opportunities to celebrate with us 🥳 pic.twitter.com/FEiUGBW4jD

— betway (@betway) September 4, 2024

Key Details of the Partnership

Branding and Visibility

As part of the agreement, Betway’s logo will prominently feature on the LED advertising boards around the pitch at Stamford Bridge during all domestic matches. This strategic placement ensures high visibility to both stadium attendees and millions of television viewers across Europe.

Fan-Centric Initiatives

Betway plans to enhance the fan experience by collaborating with Chelsea on various initiatives. These include:

• Exclusive opportunities to meet Chelsea players.
• Special chances for fans to play on the iconic Stamford Bridge pitch.
• Engaging digital and in-person content to deepen fan engagement.

Focus on Safer Gambling

Betway will also partner with Chelsea to provide training and initiatives promoting safer gambling.

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