Contract details
Start date:
Status:
2018
Official sleeve sponsor
Inventory:
Leagues and Tournaments:
Sleeve
Leicester City FC’s partnership with Bia Saigon
In August 2018, Leicester City Football Club embarked on a groundbreaking journey with Thai Beverage, the largest beverage producer in Thailand. This partnership, initially set for multiple years, has successfully continued into the 2024/2025 season, underscoring both entities’ commitment to long-term collaboration.
The alliance between Leicester City and ThaiBev saw Bia Saigon, a subsidiary of ThaiBev, become the official sleeve sponsor starting with the 2018/19 season.
Chang’s role in elevating the matchday experience
Complementing Bia Saigon’s involvement, Chang, another esteemed ThaiBev brand, remains the Stadium Beer Partner at King Power Stadium. The introduction of branded, cashless kiosks has revolutionized the matchday experience, providing fans with quicker service and a more enjoyable stadium atmosphere.