Contract details
Start date:
Status:
2022
Global partner and Main partner for the women's football team
Leagues and Tournaments:
FC Barcelona and Grupo Bimbo Forge Global Partnership: A New Era for Women’s Football and La Masia
On October 18, 2022, FC Barcelona and Grupo Bimbo, the world’s largest baking company, cemented a landmark partnership. This agreement designates Grupo Bimbo as a Global Partner for the club and the Main Partner for the women’s football team. As part of this collaboration, the Bimbo logo will appear on the women’s team shirts, starting with their UEFA Champions League fixture against Benfica on October 19, 2022, at the Estadi Johan Cruyff.
Key Highlights of the Deal
Global Presence and Influence: Grupo Bimbo, a Mexican multinational food company, is renowned for producing over 10,000 products, with a distribution network of over 3.1 million points of sale across 54,000 routes globally. With more than 135,000 employees, Grupo Bimbo has a remarkable international presence. The partnership with FC Barcelona further expands the company’s influence, particularly in the sports sector.
Women’s Football Commitment: The partnership highlights a growing focus on women’s football, with Grupo Bimbo becoming the Main Partner for the women’s football team. The club’s women’s squad will proudly wear the Bimbo logo on their sleeves for the first time in the Champions League match against Benfica. This move underscores FC Barcelona’s ongoing commitment to elevating women’s sports.
La Masia – A Hub for Sports and Education: In addition to the women’s football team, the agreement extends to La Masia, FC Barcelona’s world-renowned training center. La Masia is an international benchmark for nurturing young talent and promoting sports and human values, making it a key component of this partnership.
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