Introduction to the Chelsea-BingX partnership

On January 5, 2024, Chelsea Football Club ushered in a significant new era in sports sponsorship by announcing a pioneering partnership with BingX, a prominent cryptocurrency exchange. This marks BingX’s first venture into the sports and entertainment sectors, positioning it as Chelsea’s Official Sleeve Partner for the remainder of the 2023/24 season.

Expanding brand presence in Premier League

Under this deal, BingX isn’t just stopping at the sleeve sponsorship; the brand will also be featured on the men’s training kits for the next two seasons. This strategic placement ensures continuous visibility for BingX not only at Stamford Bridge but also at Chelsea’s training grounds.

Engaging global audiences

The partnership between Chelsea and BingX extends beyond mere logo placement. Both entities are set to collaborate on a variety of initiatives aimed at leveraging their global brand presence. This includes crafting engaging digital content designed to captivate both Chelsea supporters and BingX users worldwide. The synergy of this collaboration promises to enhance the digital engagement experience, tapping into the vast audience of the Premier League, which boasts billions of viewers each season.