Chelsea FC’s expanding partnership with BingX

On July 1, 2024, Chelsea Football Club announced a evolution in their partnership with BingX, the leading cryptocurrency exchange. This expansion marks a transition from BingX serving as a sleeve sponsor to now becoming the official training wear partner for Chelsea’s men’s team. This partnership is set for the next two seasons, showcasing the BingX logo prominently on Chelsea’s training apparel.

Innovative launch strategy: Drone air drop

In a display of creativity and technological integration, Chelsea and BingX celebrated this expanded partnership with an unprecedented event. A fleet of drones executed a precision ‘air drop’ of the new training wear at Stamford Bridge, symbolizing a fresh and innovative approach to promoting the partnership, reminiscent of new cryptocurrency launches. This stunt not only captured the attention of fans worldwide but also set a new standard in sports marketing.