AC Milan and Bitpanda: A Stronger Partnership for Innovation and Growth

In August 2024, AC Milan and Bitpanda announced a significant, long-term collaboration that sees the leading European online trading platform become a Premium Partner and the Official Crypto Trading Partner of the legendary Italian football club, AC Milan. This partnership emphasizes both brands’ commitment to innovation and digitalization, reinforcing Bitpanda’s role in supporting AC Milan’s global expansion.

Exclusive Fan Experiences and Digital Integration

Starting from the Serie A season, Bitpanda will have prominent visibility at the iconic San Siro stadium and will leverage this partnership to create exclusive fan experiences. These include VIP access to AC Milan matches and special events. Fans will be able to engage with Bitpanda’s platforms to unlock unique experiences while enhancing the club’s digital engagement strategies.

Maikel Oettle, Chief Commercial Officer of AC Milan, expressed excitement over the partnership, stating:
“We are excited to welcome Bitpanda to our family. Their expertise in the digital space aligns perfectly with our vision for innovation and digital growth. Together, we will deliver remarkable experiences to millions of fans worldwide.”

Expanding the Partnership in 2025

In February 2025, AC Milan announced a major extension of its partnership with Bitpanda. As part of this development, Bitpanda will become the Back-of-Shirt sponsor for AC Milan’s men’s First Team, debuting at the highly anticipated Derby against Inter at San Siro Stadium.

Kicking off with a new Back-of-Shirt sponsor 🤝👀#MilanInter #SempreMilan pic.twitter.com/coLIgo1hLk

— AC Milan (@acmilan) February 2, 2025

This move underscores Bitpanda’s growing presence in Italy and internationally, showcasing the shared commitment of both brands to excellence, innovation, and enhancing fan engagement globally.

Eric Demuth, Co-Founder and CEO of Bitpanda, reflected on the success of the partnership so far:
“Our collaboration with AC Milan has been a fantastic journey. The expansion of this partnership to include Back-of-Shirt sponsorship is a natural progression and highlights our mutual dedication to growth and innovation. We’re excited for what the future holds.”

Bitpanda’s Growth in Sports Sponsorships

Founded in 2014 and headquartered in Vienna, Austria, Bitpanda is one of Europe’s leading crypto trading platforms. With an expanding global presence, Bitpanda has become a prominent name in sports sponsorships, partnering with top football clubs and sports organizations.

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