FC Bayern and Bitpanda Form a Long-Term Platinum Partnership

In January 2024, FC Bayern Munich and Bitpanda, Austria’s leading crypto trading platform, announced a multi-year partnership. This collaboration marks Bitpanda’s debut as the Platinum Partner and Official Crypto Trading Partner of the German football powerhouse. The partnership kicked off with the Bundesliga match against Hoffenheim on January 12, 2024, and will continue to see Bitpanda showcased at all of Bayern Munich’s home matches at the Allianz Arena.

A Strong Partnership Based on Shared Values

Jan-Christian Dreesen, CEO of FC Bayern Munich, expressed confidence in the partnership, highlighting the shared values of both organizations:
“Bitpanda stands for quality and long-term success, much like FC Bayern, who are leaders in their respective fields. We are looking forward to achieving our goals together.”

Meanwhile, Andreas Jung, FC Bayern’s board member responsible for marketing, emphasized the natural synergy between the two brands:
“Bitpanda’s values align perfectly with FC Bayern’s aspirations. Both brands set the bar in their industries, and together, we aim to create a partnership that reaches new heights.”

Bitpanda’s Commitment to the Partnership

For Bitpanda, the collaboration with FC Bayern Munich represents a strategic alignment with a club that embodies excellence and a winning mentality. Eric Demuth, CEO of Bitpanda, commented:
“Both Bayern Munich and Bitpanda share a commitment to continuous improvement. These values are the foundation of our long-term partnership.”

Lukas Enzersdorfer-Konrad, Deputy CEO of Bitpanda, echoed this sentiment, highlighting the perfect match between two industry leaders:
“FC Bayern Munich are the record champions, and Bitpanda is the leader in Europe’s crypto space. Together, we represent the best in our fields, and this partnership is a perfect match.”

Marketing Activations and Fan Engagement

As part of the partnership, Bitpanda will not only feature prominently at FC Bayern Munich’s home games but will also engage with the club’s global fanbase through targeted marketing activations. Fans will have the chance to participate in exclusive digital campaigns that offer unique experiences, including VIP access to matches, behind-the-scenes content, and more.

Through this collaboration, both FC Bayern and Bitpanda aim to provide new and exciting ways for fans to connect with the team and the world of cryptocurrency.

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