Paris Saint-Germain Partners with Bitpanda as Premium and Official Crypto Trading Partner

Paris Saint-Germain (PSG) has officially teamed up with Bitpanda, a leading digital investment platform, to become their Premium Partner and Official Crypto Trading Partner. This partnership is set to elevate both brands, aligning PSG’s international stature in football with Bitpanda’s mission to redefine how people invest and engage with crypto assets.

Bitpanda’s Role in the Partnership

Through this long-term partnership, Bitpanda will make its presence felt at PSG’s iconic Parc des Princes stadium. Fans will experience immersive digital activations and exclusive content, including access to PSG matches, special events, and the chance to meet legendary players. This collaboration reinforces Bitpanda’s commitment to becoming France’s leading destination for crypto assets and investment opportunities.

Digital Engagement and Marketing Activations

The partnership is designed to create deep connections between fans and the PSG brand, leveraging Bitpanda’s digital platforms to enhance the fan experience both inside and outside the stadium. Through exclusive player content, immersive activations, and tailored fan experiences, the partnership goes beyond branding, creating unique ways for Bitpanda users to engage with PSG.

Say bonjour to one of our latest #CryptoWednesday listings: $PSG, the native token of @PSG_inside + @socios that gives fans the power to vote on club decisions and access VIP events. pic.twitter.com/ISko87ZKt3

— Bitpanda (@Bitpanda_global) May 18, 2022

Quotes from Key Stakeholders

Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain, commented:
“We are thrilled to welcome Bitpanda as our Premium Partner. This partnership is built on our shared values of innovation and excellence, providing new ways to connect with our global fans and pioneer the future of digital engagement in sports.”

Eric Demuth, Co-Founder and CEO of Bitpanda, added:
“PSG is not just a football club; it is a global symbol of success and excellence. As the most decorated team in France, PSG delivers exceptional results season after season, which aligns with our commitment to the highest standards. Partnering with PSG marks a significant milestone in Bitpanda’s journey and further strengthens our presence in France and beyond.”

Key Marketing Initiatives

• Exclusive Experiences: Fans will have access to VIP match tickets, invitations to exclusive PSG events, and the opportunity to meet current and former PSG legends.
• Digital Engagement: PSG and Bitpanda will work on immersive digital activations, bringing fans closer to the action, no matter their location.
• Branding at Parc des Princes: Fans attending PSG matches will see Bitpanda’s branding in key locations around the stadium.

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