AFC Bournemouth secures largest sponsorship deal

On July 23, 2024, AFC Bournemouth announced a landmark sponsorship agreement with the Asian betting brand BJ88. This major partnership, set for the 2024/25 and 2025/26 seasons, places BJ88 as the principal sponsor, marking the most significant sponsorship deal in the club’s history.

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BJ88’s rapid expansion and community commitment

Established in 2021, BJ88 has quickly expanded its presence in the Asian market and is now broadening its reach to Latin America and South Asia, with further plans to enter the UK market. This growth is paired with a commitment from bj88 to support community initiatives in Bournemouth, particularly focusing on promoting health, well-being, and inclusion.

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