Contract details
Start date:
End date:
Status:
2019
2020
Ambassador in Asia
John Terry and BK8: An Overview of Their Partnership
On February 2019, BK8, a prominent online gaming platform in Asia, announced a partnership with John Terry, the former captain of Chelsea FC and one of football’s most celebrated defenders. The agreement, which lasted for a year, positioned Terry as BK8’s first Brand Ambassador, reflecting the company’s efforts to strengthen its presence in the Asian market.
Collaboration Details
The partnership granted BK8 the exclusive rights to feature John Terry in marketing campaigns and advertisements across Asia. This move aimed to bolster the platform’s visibility and attract a broader audience. The collaboration was facilitated by Samson Sport Consultancy and Entourage Sport & Entertainment, the official representatives of John Terry.
John Terry’s Career Achievements
John Terry’s illustrious football career added significant value to the partnership. Recognized as one of the greatest central defenders of his generation, Terry brought an impressive record of accomplishments to the table:
- 5 Premier League titles
- 4 FA Cups
- 3 League Cups
- 1 UEFA Champions League title
- 1 UEFA Europa League title
During his time at Chelsea, Terry became the club’s most successful captain and their highest-scoring defender. His leadership qualities, combined with his defensive prowess, earned him numerous individual accolades, such as being named:
- UEFA Club Defender of the Year (2005, 2008, 2009)
- PFA Players’ Player of the Year (2005)
- A member of the FIFA Pro World XI (2005–2009)
About BK8
Founded as a leading online gaming platform in Asia, BK8 provides services ranging from sportsbooks to online casinos and lotteries. The company is known for offering a seamless user experience across multiple devices and providing around-the-clock customer support. BK8’s partnership with John Terry was part of a broader strategy to enhance its brand reputation and expand its market reach.
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